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Telemarketing Lists – Purchase or Create Your Own
One of the first challenges facing those who want to conduct a
telemarketing campaign is the compilation of a telemarketing list. Some
people might be surprised to find out that there are companies that do
nothing but compile and sell lists of contacts to telemarketing
companies. For those campaigns that need touch only local people, there
are other ways of creating and maintaining telemarketing lists.
Ever wonder how it came to be that a specific company continues to call
you for promotions and giveaways? It could be that you or someone in
your household signed up for a promotion and the information has been
sold to other telemarketing companies or to companies in the business
of creating and maintaining telemarketing lists.
The telemarketing calls are often somewhat random, and you didn’t need
to apply for a credit card or sign up for a free vacation in order to
get yourself on their lists. You simply had to be someone with a phone
number that appeared on some other list. That “other” list might be
traced back to an undetermined source, rather like tracing your family
lineage.
There are ways of getting your name removed from telemarketing lists,
including registering with a national agency. Even list providers will
typically guarantee that their lists do not include people who have
registered to be permanently removed from the telemarketing lists.
Check with your state government for more information about removing
your name and phone number from the lists.
For the smaller endeavor, there are some ways to create and maintain
your own database of contacts and potential clients. It’s not
surprising, as more people do make their own contacts that software
producers are now offering software to help with that chore. Using the
programs, you can keep track of various criteria, from the initial
compilation to updating telemarketing lists.
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Danny Andrews column: A visit with Pakistani Ben 12-04-2005 I got one of those telemarketing calls the other night from a credit card company. Apparently, they had phoned a day or two before when I wasn´t at home and told my wife it was a “courtesy call.”
