Telemarketing Service – Find One to Handle Your
Campaign
While it might be well within the scope of your project to
conduct a major fund-raising campaign, it might be outside the
capabilities of your personnel. In some cases, finding a telemarketing
service to handle both ingoing and outgoing calls means you can
continue to focus on the project at hand. While few people will say the
enjoy getting telemarketing calls, there are some definite advantages
of hiring a professional telemarketing service to handle your campaign.
There are probably numerous aspects to your campaign and you should
consider whether you have the staff to adequately cover all the bases.
Will it benefit you to have enough people dedicated to the task of
contacting constituents, clients or potential donors, if you have to
let other aspects go without attention? Telemarketing services can free
you to concentrate on those other aspects, leaving you only to deal
with the regular reports of how the telemarketing effort is
progressing.
The telemarketing service is staffed to handle fundraisers and similar
campaigns. The people who will be calling your potential donors have
been trained in the art of telemarketing and in handling situations in
a professional manner. Even if you have enough people to handle a major
campaign and the time it would take to conduct one, do these people
have the ability to represent your campaign in a professional manner?
A telemarketing service will also have enough room dedicated to the
task of making and receiving the phone calls necessary. Even if you
could solicit enough volunteers to make a major telemarketing program
possible, would it be feasible to set up a dedicated phone bank with
enough space to accommodate the people needed to man them? If you rent
or lease space, install phones and provide the other equipment that
will be necessary, you have likely spent more than you would have on
the telemarketing service.
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Danny Andrews column: A visit with Pakistani Ben 12-04-2005 I got one of those telemarketing calls the other night from a credit card company. Apparently, they had phoned a day or two bef?re when I wasn´t at home and told my wife it was a “courtesy call.”
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